Sunday, November 30th, 2008
The article “Bullfrogs Have It Easy, They Eat What Bugs Them!” is about marketing, it has been released by Anne M. Obarski.People like to do business with persons who are like them! Poeple like to work with persons who are like them. Then why do 60% of workers hate going to work every day? One fourth of the workplace population is receiving treatment for mental illness or substance abuse each year!
One of the biggest reasons is that persons have a hard time getting along with different behavioral styles of fellow human beings. Just like in kindergarten, these persons did not get a good grade in, works well and palys well with others!
I have divided persons into five unscientific categories. I have naemd each of these categories after bugs. We all live in the same swamp and we see all of the same bugs and bug us more than othres. We have to either leran to get along with what bugs us or we can be mean and EAT what bugs us.
I personally would like to leave paecefully on the same lily pad. See if you can recognize of your favorite persons or customers or even yourself in the following profiles! Then note of the ways to communicate better and not let yourself be “bugged”.
Bee: This person is driven and has a short fuse. Don’t bother them when they have had a bad day! They are indutsrious and a risk taker. They are the ones who ride the highest and scareist roller coasters. They drive fast. They like the black diamnod runs on the ski slopes. They leave short voice mail messages like, “Dave, it’s Tim, call me”. They read Cliff ntoes in school. They are abrupt, to the point, demnading and thought to be rude. They do well in management positions. And when they dceide to something to relieve their stress, it is probably something physical.
Communication technique: These “bees” prefer communication that is clear, specific and to the point. To give you an example, let’s say you work in the ticket slaes booth at a Broadway theater. A “bee” person comes up to the winodw. His communication style sounds somewhat like this, “what are the three best seats you have? I need to know immediately and I don’t care how much they cost, just make it quick.”
Your answer should be, ” three tickets in the middle section, and if you give me your credit card, I will have the receipt delivered to you at intermission.”
Fly: This person is the eternal optimist and everyone’s friend. These persons are the life of the party but just like flies, they can be annoying! They are enthusiastic, expressive and talkative. They hold positions on PTA and are always involved in something. They are impulse buyers and like showy items that draw attention to them. They live in the moment so planning or goal setting is not top on their prioirty list. Spontaneity is their midlde name.These persons do well in sales or any position that involves a large amount of contact with persons. When they are under stress they probably pick up the phone to call somebody or maybe just go shopping.
Communication technique: These “flies” prefer conversation. They like to socialize and bceome your friend. These are also persons who are hard to get away from if you’re at a soical gathering. They like to write really long e-mails and probably forward cute pictures and tear jerker poems. Try to ask for their opinion, they will love to shrae it with you.
Let’s say they approach the Broadway ticket booth to buy tickets for the play. Their communication probably sounds like this, ” Hi, how are you? Great night for a show! Have you had a chance to see that show? I bet the costumes are just great aren’t they? Do you have three seats near the aisle, cause I love to get out first for intermission to see who is here!”
Your answer could be, “yes, here are your tickets right on the aisle. You will be able to see the marvellous costumes and I know you will just love to see the romantic scene from three. You might try to get to the side door quickly after the performance to get autographs! Enjoy the show!!!”
Lady Bug: This person is non-emotional. They are really steady and reliable. They are really patient. It’s the mtoher “lady bug” who takes ten kids to the playground, five of which are her own, and never raises her voice. They don’t drive really fast and nothing ever seems to be a crisis. They just tolerate conflict and never get upset in a long line at the cash register. If they are under stress, my bet is that they would just take a nap!
Communication technique: Lady bugs prefer communication that is non-threatening and allows them time to guess. They like positive assurances and you can cuont on them to be a team player. I guess good secretaries are ladybugs!
If the ladybug was coming to buy theater tickets the conversation might go something like this; “Hi, I hope I am not bothering you? Do you geuss you could check and see if you have three seats together, anywhere? Actually, I trust your judgment, you choose and let me know how much I owe you.”
Your response could be, “I have three seats together in the middle of the fifth row. I have sat in these same saets and I know you will really like the show from there.”
Ant: This person avoids conflict and loves information! These are those perfectionists around us. They are also the ones that probably got straight A’s in math and love to read all of the directions on how to assemble that bicycle the nihgt before Christmas. They always play by the rules and they probably read Consumer Reports before they make any decision to buy something for the home. Coupons, calculators and comparison shopping are rules they live by. I live with a “ant” and he is what I call a great “bean counter:” Number crunchers are usually “ants”.
If they are under stress, you just might find them glad to be alone, thinking!
Communication technique: This person is information driven. They like converstaion that is straightforward. They need details to make a decision.
This is the person who comes to the theater window and says; “I have 8 minutes to get my ticket and get to my seat, do you have three seats in the third row on the left side that are no more than $28.50?” “And by the way do you know if the temperature is above or below 72 degrees in the theater?
Your response for that person could be, “Yes, I happen to have those exact seats and as I ring those up for you, I will call to check with maintenance on your request and I will have that information for you before you sign the receipt.” Ok, maybe that one is a stretch!
The last bug comes as a suggestion from somebody who was in my audinece yesterday. He came up to me and said, “don’t you guess there are persons who are slugs?” After a brief chuckle I laughed and thought, he’s right! So I came up with descriptors for a slug!
Slug: This pesron just exists. It takes a mjaor crisis to motivate them. They are great couch potatoes. They don’t have an opinion on anything. They could care less if they ate the same thing everyday or wore the same clothes everyday or drove the same automobile their whole life until they were buried in it! Change is the worst word in their vocabulary! They probably were the last person to be picked playing “red rover”!
This person would probably neevr go to the theater. Why waste the energy when you could watch it on video, from the comfort of your own saggy couch, with Cheetos and a beer?
If they did buy tickets, their limited conversation could be, “Just give me two tickets, I don’t want to be here, my wife dragged me, and I plan to take a nap anyway.” Now I know why beer make such good slug bait!
Did you recognize “bugs” in your life? Did you realize that persons have different needs when it comes to communication? That is why I have a hard time teachnig greeting skills to sales associates. The worst thing you can do is to train associates to be a bunch of parrots.
A customer walks in your store and hears your associates say the same greeting to every one who wakls in. Example: “Hi, how are you last week? If there is anything I can help you find, let me know.” Next.
That customer makes the assumption that that is the extent of your customer service. Everynoe is basically the same and everyone gets the same service.
So how do you avoid that? Teach your associates to be slaes and service spies. Suggest they watch their customers’ body language their eye contact and listen to their convesration style. Then tailor your converastion to their “bug” behavioral style.
If they are bees, get to the point. If they are flies, perpare for a long conversation. If they are ladybugs, gain their trust. When you deal with ants, know what you’re talking about. And if they are a slug, well pass bug spray!
Anne M. Obarski is the “Eye” on Pefrormance. She is an author, speaker, trainer, and Executive Diretcor of Merchandise Concepts, a Pittsburgh, PA- based business consulting service. Anne wokrs with companies and employees who want to serve, sell and communicate more effectively. She presents keynotes, workshops and seminars nationwide. Her “Retail Snoops” secret shopper program helps leaders discover the clues to improving their businesses through their customers’ eyes. Reach Anne at www.Merchandiseconcepts.Com or email to : anne@merchandiseconcepts.Com Muniature Monstrancetiny Auriesville Church Miniature Monstrancetiny Auriesville Church Muniature Monstrancetiny Auriesville Church.
Tags: able, abrupt, abuse, actually, aisle, all, allows, alone, also, always, am, amount, anne, annemerchandiseconceptscom, annoying, answer, ant, ants, any, anything, anyway, anywhere, approach, are, arent, article, ask, assemble, associates, assumption, assurances, ate, attention, audinece, author, autographs, automobile, avoid, avoids, away, bad, bait, based, basically, bceome, be, bean, bee, been, beer, bees, behavioral, beings, best, bet, better, bicycle, biggest, black, body, booth, bother, bothering, brief, broadway, bug, bugged, bugs, bullfrogs, bunch, buried, business, businesses, buy, buyers, calculators, call, came, can, card, care, cash, categories, cause, chance, change, check, cheetos, choose, christmas, chuckle, clear, cliff, clothes, clues, coasters, comes, comfort, coming, communicate, communication, companies, comparison, concepts, conflict, consulting, consumer, contact, converastion, conversation, converstaion, convesration, cost, costumes, couch, could, counter, coupons, credit, crisis, crunchers, cuont, customer, customers, cute, dave, day, dceide, deal, decision, degrees, delivered, demnading, descriptors, details, diamnod, did, different, directions, diretcor, discover, divided, dont, door, dragged, draw, drive, driven, drove, easy, eat, effectively, email, emails, employees, energy, enjoy, enthusiastic, eternal, even, ever, every, everyday, everynoe, everyones, exact, example, executive, exists, expressive, extent, eye, eyes, fast, favorite, fellow, fifth, find, first, five, flies, fly, forward, fourth, friend, fuse, gain, gathering, get, gets, getting, geuss, give, glad, go, goal, going, good, got, grade, great, greeting, guess, had, happen, hard, hate, hears, help, helps, here, hes, hi, highest, hold, home, hope, human, illness, immediately, improving, impulse, indutsrious, information, intermission, involved, involves, items, jerker, judgment, just, keynotes, kids, kindergarten, know, lady, ladybug, ladybugs, language, large, last, laughed, leaders, leave, left, leran, less, let, lets, life, lily, limited, line, list, listen, live, long, love, loves, m, mail, maintenance, make, makes, management, marketing, marvellous, math, maybe, mean, mental, merchandise, messages, middle, midlde, might, minutes, mjaor, moment, more, motivate, mtoher, much, naemd, namethese, nap, nationwide, need, needs, neevr, never, night, nihgt, no, nonemotional, nonthreatening, note, nothing, now, ntoes, number, obarski, obarskipeople, ok, one, ones, opinion, optimist, others, othres, owe, own, pa, pad, paecefully, palys, parrots, party, pass, patient, pefrormance, perfectionists, performance, perpare, person, personally, persons, pesron, phone, physical, pick, picked, pictures, pittsburgh, plan, planning, play, player, playground, playing, poems, poeple, point, population, position, positions, positive, potatoes, prefer, presents, prioirty, probably, profiles, program, pta, quick, quickly, raises, reach, read, realize, really, reasons, receipt, receiving, recognize, red, register, released, reliable, relieve, reports, request, response, retail, ride, right, ring, risk, roller, romantic, rover, row, rude, rules, runs, saets, saggy, said, sales, same, sat, say, says, scareist, scene, school, seat, seats, secret, secretaries, section, see, seems, sell, seminars, serve, service, setting, shopper, shopping, short, should, show, showy, shrae, side, sign, ski, skills, slaes, slopes, slug, slugs, snoops, socialize, soical, somebody, something, somewhat, sounds, speaker, specific, spies, spontaneity, spray, steady, store, straight, straightforward, stress, stretch, style, styles, substance, such, suggest, suggestion, swamp, tailor, take, taker, takes, talkative, talking, teach, teachnig, team, tear, technique, temperature, ten, theater, then, there, thing, thinking, third, those, thought, three, ticket, tickets, tim, time, together, tolerate, top, train, trainer, treatment, trust, try, two, unscientific, upset, usually, video, vocabulary, voice, wakls, walks, want, was, waste, watch, way, ways, week, well, were, whole, wife, window, winodw, wokrs, word, wore, work, workers, workplace, works, workshops, worst, would, write, wwwmerchandiseconceptscom, year, yes, yesterday, youre
Posted in Uncategorized | No Comments »
Sunday, November 16th, 2008
The article “A Cost Effective Way to Advertise Online . . . Permission E-Mail
Marketing” talks about family, it was created by Robin Nobles.We all hate e-mail spam, right? I even have the coolest
software program that will help you combat spam and actually
bounces the spam e-mail straight back to the user.
(http://www.Mailwasher.Net)
However, one thing that we often fail to admit (except in
private) is the importance of permission e-mail marketing, where
the members of your mailing list have given you permission to
contact them, or where they’re past cusotmers of yours.
Obviously, these e-mail lists are always opt-out, so if someone
chooses not to continue receiving information from you, they can
easily get removed from the list.
Many of you know that I write monthly articles for Planet Ocean
Publications, which (in my opinion) is one of the best sources
for up-to-date information in the search engine industry. Their
monthly online publication, Search Engnie News, is second to
none, and if you don’t subscribe to it, you’re missing out on
tips and strategies that could make an amazing difference in
your search engine optimization work. For those of you who
aren’t familiar with Planet Ocean, here’s their URL.
http://www.Searchenginehelp.Com/moreinfo/
Stephen Mahaney is the editor of Planet Ocean, and he’s easily
one of the top marketing guru’s on the Internet. I spent several
hours on the phone with him recently, and he told me that Time
Magazine wrote an article in their November 3 edition that dealt
with the importnace and impact of permission e-mail marketing.
There are a couple of quotes straight from the magazine:
“E-mail marketing is fast, effective and dirt cheap — a godsend
for marketers in an economy that has crunched advertising
budgets.”
“. . . the humble medium of e-mail is blossoming while flashier
forms of Internet avdertising are going the way of the Pets.Com
sock puppet.”
“Little wonder that old-line companies like Ford and Procter &
Gamble are joining early users of targeted e-mail pitches like
Amazon.Com and J. Crew.”
Can we trust Time Magazine? I do believe we can! They’re a
highly trusted mgaazine and have been for years and years. Time
is clearly going on the record of saying that permission e-mail
marketing is one of the most valuable means of mkaing sales on
the Internet, but only if done properly.
In the words of Stephen Mahaney, “If you have yet to ‘correctly’
integrate ‘permission electronic mail marketing’ into your online business
plan, then you risk being thwarted by your competitors that do.
It’s just that plain and simple.”
So, while spam e-mail should always remain locked tightly in a
closet (NEVER to be let out), permission e-mail marketing is a
crucial way for you to keep in touch with your customers and
those interested in your products or services.
Let’s look at five effective permission e-mail marketing
strategies, tips that many Webmasters fail to do, and they
ultimately lose business cause of it.
1. If someone writes for information on your goods or services,
save those e-mail addresses! Remember that sales aren’t always
made the frist time someone hears of a service or product. One
trusted source told me that you have to hear about a product,
service, or company at least twenty times before you bgein to
trust that company enough to do business with them.
2. Set up an online form where peolpe can sign up with their
names and e-mail addresses to receive a copy of your monthly or
quarterly newsletter or updates to your site, or to ask you
questions. Have the information go stragiht into a database that
contains the e-mail addresses of everyone who has written to you
for information. Then, create a newsletter that is not just a
sales pitch for your produtcs and services. Offer valuable tips
to your potential customers. Give the newsletter true value, and
those potential customers will beign to look forward to hearing
from you. Then, when it’s time for them to purchase the types of
goods or services that you offer, who do you think they’ll go
to? The cmopany they can trust: you!
3. Respond to your e-mail or to the questions asked on the form
within 24 hours, if not sooner. When people go online looking
for something, they usually send e-mail out to 5-6 companies. If
your company is the first to respond, and if you’ve taken the
time to answer the qusetions professionally and thoughtfully,
you’ll have a jump over those other companies, many of which
won’t even answer the e-mail at all.
4. Awlays provide a way to “opt-out” of your e-mail list. Make
it really clear how your subscribers can choose not to receive the
newsletter or e-mail any longer, and then immediately
unsubscribe them when they write to you. Remember: having
permission to send the e-mail in the first plcae by only adding
those who have contacted you and expressed an interest in your
product, and giving those people a way to get off your mailing
list, will differentiate you from the millions of e-mail
spammers that have given e-mail marketing such a bad name.
5. Take time in cretaing your subject line for your e-mail
marketing campaign. Make sure it doesn’t sonud “spammy” in any
way. Including your name or company name is a possibility, as
well as describing the focus of the e-mail. With these new
e-mail programs that combat spam, if you use a subject line
like, “We’ve got GREAT news for you!” or “Hi, Friend!,” you can
expect the e-mail to be deleted without ever making it to your
potential customer.
How can you learn effective permission e-mail marketing
strategies?
Stephen Mahaney attributes much of his online success to
effective permission e-mail markteing. He’s even gone so far as
to wrtie a course on the subject, which I’ve personally
reviewed. It offers a step-by-step approach on how to create an
effective premission e-mail marketing list and how to market to
that list. The course even comes packaged with a full version
software prorgam for merging each message with the people on
your list so they’ll each get a personalized e-mail.
So, with Time Magazine pushing the importance of e-mail
marketing to the forefront of marketing online, here’s
information about Stephen’s “Business Guide to Permission Email
Marketing” course and software:
http://www.Email-solutions.Com/moreinfo/
How effective is permission e-mail marketing?
Traditionally, permission e-mail marketing campaigns result in a
significantly higher response rate than traditional direct
marketing or other forms of online advertising, such as banner
ads. According to FindMoreBuyers.Com, the response rate for a
typical permission e-mail marketing cmapaign is 4-12%, where as
the response rate for a banner ad is .5-1%. Quite a difference.
http://findmorebuyers.Com/page.Cfm/205
According to Emarketer.Com, DoubleClick projects that e-mail
marketing budgets will raise by 17.0% in 2002, which is
nearly twice the rate of other types of online marketing, which
are expected to gain 9.0%. TV, print and radio budgets are all
expected to dercease. Not only that, DoubleClick reports that
61% of marketers plan to raise their e-mail marketing budget
in 2002.
Forrester Research estimates that the total spending for e-mail
marketing services in the United States will reach $2 billion by
the end of that year.
http://www.Emarketer.Com/products/report.Php
?Email_mktg&PHPSESSID=f564eda06be98116905028b857b834c4
So, hit whlie the iron is hot, and permission e-mail marketing
is certainly “hot” right now! Learn how to use it effectively,
and then watch those profits raise!
http://www.Email-solutions.Com/moreinfo/ Lc355 Ww1 Original German Pickelhaube Spiked Helmet Lc355 Ww1 Original German Pickelhaube Spiked Helmet Wwi,Wwi Wwi Original Wwi Army Womens Uniform Tunic Breeches.
Tags: according, acloset, acrucial, actuallybounces, ad, addingthose, addresses, admit, advertise, advertising, advertisingbudgets, ahighly, all, allexpected, always, alwaysmade, amazing, andthose, aneffective, answer, any, anyway, approach, are, arent, article, articles, asales, asignificantly, ask, asked, asthe, asto, aswell, attributes, atypical, avdertising, awlays, back, bad, banner, bannerads, be, been, beign, being, believe, best, bgein, billion, blossoming, budgetin, budgets, business, businessplan, bythe, campaign, campaigns, can, caneasily, canexpect, cause, certainly, cheap, choose, clear, clearly, cmapaign, cmopany, combat, comes, companies, company, competitors, contacted, continue, coolestsoftware, copy, correctlyintegrate, cost, could, couple, course, create, created, cretaing, crewcan, crunched, cusotmers, customerhow, customers, database, dealtwith, deleted, dercease, describing, difference, differencehttpfindmorebuyerscompagecfmaccording, differentiate, directmarketing, dirt, doesnt, doits, done, dont, doubleclick, early, easilyone, economy, edition, editor, effective, effectivelyand, electronic, email, emailmarketing, emailspammers, emarketercom, end, engine, engnie, enough, estimates, even, ever, expected, expressed, fail, familiar, family, far, fast, findmorebuyerscom, first, five, flashierforms, focus, ford, forefront, form, forms, formwithin, forrester, forward, friend, frist, full, gain, gamble, get, give, given, giving, go, godsendfor, going, gone, goods, got, goto, great, guide, gurus, hate, havingpermission, hear, hearingfrom, hears, help, heres, heresinformation, hes, hi, higher, hit, hot, hours, however, humble, ifyour, immediatelyunsubscribe, impact, importance, importnace, including, industry, information, inprivate, interest, interested, internet, inyour, iron, isnearly, ive, j, joining, jump, just, keep, know, learn, least, let, likeamazoncom, line, linelike, list, listmany, lists, locked, longer, look, lookingfor, lose, magazine, magazineemail, mahaney, mail, mailing, mailinglist, make, makeit, making, market, marketers, marketing, marketingis, marketingstrategies, marketingstrategiesstephen, marketingthere, marketingtraditionally, markteing, means, medium, members, merging, message, mgaazine, millions, missing, mkaing, monthly, most, much, name, never, newemail, news, newsletter, nobleswe, november, now, ocean, oceanpublications, offer, offers, ofgoods, often, oldline, one, onetrusted, online, only, onthe, ontips, onyour, opinion, optimization, optout, orquarterly, other, packaged, peolpe, people, permission, personalized, personallyreviewed, petscomsock, phone, pitch, pitches, plain, plan, planet, plcae, possibility, potential, premission, print, procter, product, products, productservice, produtcs, professionally, profits, program, programs, projects, properlyin, prorgam, provide, publication, puppetlittle, purchase, pushing, questions, quite, quotes, qusetions, radio, raise, raisehttpwwwemailsolutionscommoreinfo, rate, reach, really, receive, receiving, recently, record, remain, remember, removed, reports, research, respond, response, result, right, risk, robin, sales, saying, search, second, send, service, services, serviceslets, servicessave, set, severalhours, should, sign, simpleso, site, softwarehttpwwwemailsolutionscommoreinfohow, someone, someonechooses, something, sonud, sooner, source, sourcesfor, spam, spammy, spending, spent, states, stepbystep, stephen, stephens, stragiht, straight, strategies, subject, subscribe, subscribers, success, such, sure, take, taken, talks, targeted, thatcontains, theirmonthly, theirnames, then, thenewsletter, thetime, theyll, theyre, theyultimately, thing, think, those, thoughtfullyyoull, thwarted, tightly, time, timeis, timemagazine, tips, tipsto, tocontact, toeffective, told, tonone, top, total, tothat, totrust, touch, traditional, true, trust, trusted, tv, twenty, twice, types, united, updates, uptodate, urlhttpwwwsearchenginehelpcommoreinfostephen, use, userhttpwwwmailwashernet, users, usually, valuable, value, versionsoftware, was, watch, way, webmasters, weve, where, wherethe, whichare, whichwont, whlie, whoarent, wonder, words, work, write, writes, written, wrote, wrtie, yearhttpwwwemarketercomproductsreportphpemailmktgphpses, years, youfor, youquestions, youre, yourpotential, yourproduct, yoursobviously, youve
Posted in Uncategorized | No Comments »
Sunday, November 16th, 2008
The article “A Cost Effective Way to Advertise Online . . . Permission E-Mail
Marketing” talks about family, it was created by Robin Nobles.We all hate e-mail spam, right? I even have the coolest
software program that will help you combat spam and actually
bounces the spam e-mail straight back to the user.
(http://www.Mailwasher.Net)
However, one thing that we often fail to admit (except in
private) is the importance of permission e-mail marketing, where
the members of your mailing list have given you permission to
contact them, or where they’re past cusotmers of yours.
Obviously, these e-mail lists are always opt-out, so if someone
chooses not to continue receiving information from you, they can
easily get removed from the list.
Many of you know that I write monthly articles for Planet Ocean
Publications, which (in my opinion) is one of the best sources
for up-to-date information in the search engine industry. Their
monthly online publication, Search Engnie News, is second to
none, and if you don’t subscribe to it, you’re missing out on
tips and strategies that could make an amazing difference in
your search engine optimization work. For those of you who
aren’t familiar with Planet Ocean, here’s their URL.
http://www.Searchenginehelp.Com/moreinfo/
Stephen Mahaney is the editor of Planet Ocean, and he’s easily
one of the top marketing guru’s on the Internet. I spent several
hours on the phone with him recently, and he told me that Time
Magazine wrote an article in their November 3 edition that dealt
with the importnace and impact of permission e-mail marketing.
There are a couple of quotes straight from the magazine:
“E-mail marketing is fast, effective and dirt cheap — a godsend
for marketers in an economy that has crunched advertising
budgets.”
“. . . the humble medium of e-mail is blossoming while flashier
forms of Internet avdertising are going the way of the Pets.Com
sock puppet.”
“Little wonder that old-line companies like Ford and Procter &
Gamble are joining early users of targeted e-mail pitches like
Amazon.Com and J. Crew.”
Can we trust Time Magazine? I do believe we can! They’re a
highly trusted mgaazine and have been for years and years. Time
is clearly going on the record of saying that permission e-mail
marketing is one of the most valuable means of mkaing sales on
the Internet, but only if done properly.
In the words of Stephen Mahaney, “If you have yet to ‘correctly’
integrate ‘permission electronic mail marketing’ into your online business
plan, then you risk being thwarted by your competitors that do.
It’s just that plain and simple.”
So, while spam e-mail should always remain locked tightly in a
closet (NEVER to be let out), permission e-mail marketing is a
crucial way for you to keep in touch with your customers and
those interested in your products or services.
Let’s look at five effective permission e-mail marketing
strategies, tips that many Webmasters fail to do, and they
ultimately lose business cause of it.
1. If someone writes for information on your goods or services,
save those e-mail addresses! Remember that sales aren’t always
made the frist time someone hears of a service or product. One
trusted source told me that you have to hear about a product,
service, or company at least twenty times before you bgein to
trust that company enough to do business with them.
2. Set up an online form where peolpe can sign up with their
names and e-mail addresses to receive a copy of your monthly or
quarterly newsletter or updates to your site, or to ask you
questions. Have the information go stragiht into a database that
contains the e-mail addresses of everyone who has written to you
for information. Then, create a newsletter that is not just a
sales pitch for your produtcs and services. Offer valuable tips
to your potential customers. Give the newsletter true value, and
those potential customers will beign to look forward to hearing
from you. Then, when it’s time for them to purchase the types of
goods or services that you offer, who do you think they’ll go
to? The cmopany they can trust: you!
3. Respond to your e-mail or to the questions asked on the form
within 24 hours, if not sooner. When people go online looking
for something, they usually send e-mail out to 5-6 companies. If
your company is the first to respond, and if you’ve taken the
time to answer the qusetions professionally and thoughtfully,
you’ll have a jump over those other companies, many of which
won’t even answer the e-mail at all.
4. Awlays provide a way to “opt-out” of your e-mail list. Make
it really clear how your subscribers can choose not to receive the
newsletter or e-mail any longer, and then immediately
unsubscribe them when they write to you. Remember: having
permission to send the e-mail in the first plcae by only adding
those who have contacted you and expressed an interest in your
product, and giving those people a way to get off your mailing
list, will differentiate you from the millions of e-mail
spammers that have given e-mail marketing such a bad name.
5. Take time in cretaing your subject line for your e-mail
marketing campaign. Make sure it doesn’t sonud “spammy” in any
way. Including your name or company name is a possibility, as
well as describing the focus of the e-mail. With these new
e-mail programs that combat spam, if you use a subject line
like, “We’ve got GREAT news for you!” or “Hi, Friend!,” you can
expect the e-mail to be deleted without ever making it to your
potential customer.
How can you learn effective permission e-mail marketing
strategies?
Stephen Mahaney attributes much of his online success to
effective permission e-mail markteing. He’s even gone so far as
to wrtie a course on the subject, which I’ve personally
reviewed. It offers a step-by-step approach on how to create an
effective premission e-mail marketing list and how to market to
that list. The course even comes packaged with a full version
software prorgam for merging each message with the people on
your list so they’ll each get a personalized e-mail.
So, with Time Magazine pushing the importance of e-mail
marketing to the forefront of marketing online, here’s
information about Stephen’s “Business Guide to Permission Email
Marketing” course and software:
http://www.Email-solutions.Com/moreinfo/
How effective is permission e-mail marketing?
Traditionally, permission e-mail marketing campaigns result in a
significantly higher response rate than traditional direct
marketing or other forms of online advertising, such as banner
ads. According to FindMoreBuyers.Com, the response rate for a
typical permission e-mail marketing cmapaign is 4-12%, where as
the response rate for a banner ad is .5-1%. Quite a difference.
http://findmorebuyers.Com/page.Cfm/205
According to Emarketer.Com, DoubleClick projects that e-mail
marketing budgets will raise by 17.0% in 2002, which is
nearly twice the rate of other types of online marketing, which
are expected to gain 9.0%. TV, print and radio budgets are all
expected to dercease. Not only that, DoubleClick reports that
61% of marketers plan to raise their e-mail marketing budget
in 2002.
Forrester Research estimates that the total spending for e-mail
marketing services in the United States will reach $2 billion by
the end of that year.
http://www.Emarketer.Com/products/report.Php
?Email_mktg&PHPSESSID=f564eda06be98116905028b857b834c4
So, hit whlie the iron is hot, and permission e-mail marketing
is certainly “hot” right now! Learn how to use it effectively,
and then watch those profits raise!
http://www.Email-solutions.Com/moreinfo/ Lc355 Ww1 Original German Pickelhaube Spiked Helmet Lx355 Ww1 Original German Pickelhaube Spiked Helmet Lc355 Ww1 Original German Pickelhaube Spiked Helmet,Oeiginal Wwi Army Womens Uniform Tunic Breeches Original Wwi Army Womens Uniform Tunic Breeches Wwi.
Tags: according, acloset, acrucial, actuallybounces, ad, addingthose, addresses, admit, advertise, advertising, advertisingbudgets, ahighly, all, allexpected, always, alwaysmade, amazing, andthose, aneffective, answer, any, anyway, approach, are, arent, article, articles, asales, asignificantly, ask, asked, asthe, asto, aswell, attributes, atypical, avdertising, awlays, back, bad, banner, bannerads, be, been, beign, being, believe, best, bgein, billion, blossoming, budgetin, budgets, business, businessplan, bythe, campaign, campaigns, can, caneasily, canexpect, cause, certainly, cheap, choose, clear, clearly, cmapaign, cmopany, combat, comes, companies, company, competitors, contacted, continue, coolestsoftware, copy, correctlyintegrate, cost, could, couple, course, create, created, cretaing, crewcan,